Job Description
Vice President of Marketing
Remote | U.S.-Based
About the Role
We're looking for an experienced and strategic Vice President of Marketing to lead and elevate our marketing efforts. In this role, you'll develop and execute a comprehensive marketing strategy that drives brand awareness, lead generation, and customer engagement across B2B and B2B2C markets. This position requires a balance of high-level vision and hands-on execution, ensuring that marketing initiatives align with business objectives while delivering measurable results.
If you're a dynamic marketing leader who thrives in a collaborative, customer-centric environment, this role is for you!
What You'll Do
Marketing Leadership & Strategy
Develop and implement a forward-thinking marketing strategy that aligns with business goals.
Lead and mentor a high-performing marketing team, fostering collaboration and innovation.
Partner with cross-functional teams to ensure marketing initiatives drive business success.
Roll up your sleeves to engage in key marketing initiatives and drive execution.
Brand & Content Marketing
Strengthen brand presence through content-driven marketing and targeted campaigns.
Create compelling marketing collateral to support sales teams and strategic partnerships.
Demand Generation & Lead Management
Develop and execute data-driven B2B and B2B2C marketing strategies that drive high-quality lead generation.
Optimize lead nurturing, scoring, and enrichment processes to maximize conversions.
Implement robust tracking mechanisms to enhance lead attribution and ROI.
Channel & Digital Marketing
SEO & SEM: Optimize website content and structure to improve search rankings and traffic.
Content Marketing: Develop engaging content to attract and nurture target audiences.
Paid Media: Manage and optimize digital advertising campaigns for lead generation.
Social Media: Enhance brand engagement through strategic social media initiatives.
Events & Community Engagement: Plan and execute key industry events, including conferences and summits.
Partner Marketing: Build and execute marketing strategies that strengthen partnerships and drive mutual success.
Performance Analytics & Optimization
Define and track key marketing KPIs, leveraging data and insights to drive continuous improvement.
Utilize marketing technology and analytics to optimize campaigns and measure ROI.
Customer Lifecycle Marketing
Develop targeted marketing strategies that enhance the customer experience and build long-term engagement.
Foster a thriving community of professionals through thoughtful lifecycle marketing initiatives.
What We're Looking For
10+ years of marketing experience, with at least 5 years in a leadership role.
Proven ability to lead and scale marketing teams, particularly in B2B and B2B2C environments.
Strong strategic thinker with hands-on execution skills.
Experience in SaaS, technology, or software industries is a plus.
Deep expertise in demand generation, content marketing, SEO, and digital advertising.
Strong understanding of data-driven marketing and analytics.
Experience managing large-scale events and industry conferences.
Familiarity with Agile marketing practices is a plus.
Bachelor's degree in Marketing, Business Administration, or a related field.
Why Join Us?
We offer a dynamic and collaborative work environment that supports professional growth and innovation. In addition to a competitive salary ($175,000 - $200,000), we provide a comprehensive benefits package, including:
Medical, dental, and vision insurance
401(k) with company match
Flexible paid time off
Company-paid sabbatical after six years
Bonus and equity options
Additional optional benefits, such as identity protection and pet insurance
Where You'll Work
We support a flexible, remote-friendly work environment for our globally distributed team. While this role is remote, our headquarters serves as a resource for team collaboration.
Ready to Apply?
We welcome candidates from diverse backgrounds who thrive in dynamic, evolving environments. Even if you don't meet every qualification, we encourage you to apply. If you're excited about this role and passionate about driving impactful marketing strategies, we'd love to hear from you!
Work Differently. Build the Future.
Employment Type: Full-Time
Salary: $ 175,000.00 200,000.00 Per Year
Job Tags
Full time, Remote job, Flexible hours,